Case studies
My first project at Lyst: I overhauled how we structure and display aggregate prices on the app PDP, contributing to a +7.23% raise in conversion rate.
Full case study coming soon – watch this space 👀
Lyst: Best Price Promise
Lyst: Size Personalisation
Solving a crucial pain point for online fashion shoppers: finding clothing to fit their unique sizing needs. I led from strategy & vision through to solution, leading to a +16.6% uplift in conversion rate since its recent launch.
Co-hosted a 5-day Design Sprint within the Lyst Design team to innovate towards a clear vision: curating a dynamic, individualised world of fashion.
Full case study coming soon – watch this space 👀
Lyst: Dynamic Home
Honourable career mentions
→ Drove a +27% increase in membership on the Lyst website within 6 months of joining, during a parity initiative between our app & web platforms
→ Contributed towards the Lyst Design System strategy and efficiency, assisting in creating long-term solutions to chronic problems and solving for complex design debt
→Individually spearheaded a research initiative during my time at VoucherCodes, interviewing over 40 users to devise an improved set of User Personas for use across all areas of the business
→Built my first Design System from scratch as a Junior Product Designer at Hoop, solely responsible for the maintenance and implementation of new components
→ Worked on full-spectrum projects (concept & branding through to front-end development in HTML/CSS and Javascript) at Flume Agency in New Zealand
— FY23 Hibiscus Award, LYST